Active Minds Branding

This project was to rebrand a Bemidji State club on campus. Active minds is the mental health club that needed help with the consistency of their brand. The overall design choices for this rebrand was to prioritize creating a balance between seriousness and approachability, professionalism and warmth, and clarity and creativity. These elements work together to align with the mission of reducing stigma, promoting mental health awareness, and creating a supportive environment.