National Craft Month is an event hosted by Craft and Hobby each March. During my internship at TN Marketing, I designed multiple logo variations after the original logo required a font change due to copyright restrictions. My goal was to maintain the look and feel of the existing brand while introducing fresh design options through new layouts and iconography. To preserve the brand’s personality, I selected a script style typeface similar in tone to the original. I explored different approaches to layout, hierarchy, and icon usage to create a range of cohesive designs. My favorite concept is the first logo variation, as I feel the typography, layout, and hierarchy work together to create a well balanced and visually engaging design.