Fishing on the Fly Package Design

I designed the Fishing on the Fly brand for my Package Design class. This box design for "Fishing on the Fly" showcases a playful and approachable aesthetic, targeted at beginners in trout fishing. For the packaging style, the flat layout features clean, well-marked cut and fold lines for assembly. A window cutout is incorporated to allow visibility of the product inside, as shown in the assembled photos. This transparency increases customer trust by showcasing the actual item. Overall, the design effectively combines functionality with branding, making it visually appealing and practical for its intended audience.