For Ready, Set, Cast On!, an event hosted by The Knitting Circle, I developed multiple logo variations during my internship at TN Marketing. My process focused on creating a playful yet polished typographic system that reflected the warmth and creativity of knitting while remaining versatile across digital platforms. I explored layout, hierarchy, and emphasis through different type arrangements to ensure the logo worked effectively in various contexts, including web use, as shown in the final application on the website.